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E-commerce · Shopify

How Nest Asia Grew Organic Traffic 6x in Just 5 Months

See how we help online stores get found on Google — without relying on paid channels alone.

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ClientNest Asia
IndustryE-commerce — Home Décor
PlatformShopify
DurationMay 2020 – Sept 2020
Websitenestasia.in
Home decor products styled for an online store
0x
Organic Traffic Growth
0
Monthly Organic Visitors (from 1,084)
0
Months to 6x Growth
The Objective

An Untapped Channel Hiding in Plain Sight

Nest Asia was already generating sales through social media, Google Ads, and email marketing. But when they realised most of their customers were actually finding home décor by Googling different search terms, it became clear that organic search was an opportunity they hadn't tapped into yet.

Reviewing search and analytics data for an online store
The Challenge

A Store Built for Branding, Not for Search

Nest Asia's website hadn't been built with search in mind. Products were named for branding, not searchability. There was no clear keyword strategy behind the collection and product pages, and the technical foundation — site structure, crawlability, page speed — needed work before any of that could even matter.

  • Products named for branding, not how customers actually search
  • No keyword strategy behind collection or product pages
  • Technical foundation — structure, crawlability, page speed — needed work
Reviewing a Shopify store's technical SEO health
What We Did

Rebuilding the Foundation, Then the Content

  • Audited the site's technical health — broken links, navigation, sitemaps, crawlability and page speed — and fixed what was holding it back
  • Studied competitors with a genuine search presence, not just social media, to understand what was actually working
  • Built a keyword strategy for every collection and product page, rather than treating the site as one block
  • Renamed products to match how customers actually search, while keeping them true to the brand
  • Wrote meta tags and on-page content around this research, improving how the site showed up in search
  • Built backlinks carefully, prioritising relevant, trustworthy sites over volume
  • Reported monthly and spoke with the client weekly, adjusting the strategy as real data came in
Building a keyword and content strategy for an ecommerce store
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The Results

From Paid-Led Sales to a Genuine Search Presence

Organic visitors grew from 1,084 to 7,047 in 5 months — over 6x growth. Nest Asia went from a strong Shopify store with sales driven mainly by paid channels, to a genuine search presence that keeps bringing customers in.

  • Organic visitors: 1,084 → 7,047 in 5 months
  • Over 6x growth in organic traffic
  • A durable search presence, not just a paid-channel spike
Home decor product styled shot representing ecommerce growth

Want Results Like This?

Tell us about your store and goals — we'll show you where the biggest organic opportunities are hiding.

  • hello@agencydigital.com
  • +91 1234567890
  • Pune, 412034, Maharashtra

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