Playtor - Real Estate

"An online portal catering to real estate background, providing sustainable housing at a subsidized rate, was introduced to the punekars."

Creating spaces which justify the quality countenance and liberate the masterpiece at a very cost effective plan are fewer, contrarily the demand being high. Among our clientele, this venture was a unique platform providing sustainable innovation pertaining to its affordable housing plans. They wanted a revolution in the real-estate business, by offering housing that was wallet-friendly. Their deadly combination of promising schemes and exceptional quality contradistinguished it from others. It served in making available 1BHK and 2BHK apartments to Punekars.

Problem

Projects were situated outside the city. Owing to the proximity standards that the people in cities are indulging in, it was difficult for the client to progress with the marketing strategies. The target audience used to look out for 1BHK or 2BHK apartments, whereas small investors looked for investment. It was essential for it to reach out to more people and advertise their venture

Solution

A complete research was done on budget homes related keywords. Some keywords that we attempted to rank were:

1. Product base Keywords : The client’s USP was the affordable rates they offer for the properties. We came to know through The Google Keyword Tool that the user would search for location and city base keywords. So the keywords we incorporated were 1 bhk flats in pune, affordable flats in pune, low cost flats in pune, 1 bhk in rajgurunagar etc.

2. Brand related keywords: Through mouth publicity or offline news, the audience comes to know about the project related details. So they just search the project name or builder name specifically. So we catered to such keywords too.

3. Investment related Keywords : Being more attentive towards investing in low cost properties, location gets a little side tracked. small investors were searching for flats within specific budget e.g flats in pune below 15 lacs. So we also looked after keywords for small investors such as.

flats in pune below 15 lacs
flats in pune below 10 lacs
Backlink activities were focussed to ponder upon the relevancy factor. Successful allocation of relevant keywords to respective pages was done.

Results :

The client did not appear even on first 10 pages of Google but we helped them to be in the first 3 pages for most of the Keywords within a span of 3 months. Our consistent efforts bore fruits when the organic traffic increased by 59%. On page optimization, being our star quality, assisted us in delivering the proclaimed results