Client Background: Wedding Card Co, now known as Rohan Aparna.
Industry: Wedding Cards / Stationery
Brief: The company launched an online wedding card e-commerce store on the Magento platform and specializes in luxury Indian wedding invitations and wedding day stationeries. They serve clients across India, the US, Canada, the UK, UAE, Singapore, Malaysia, and Australia.
Objectives and Goals:
1. To rank for keywords related to Indian wedding cards in India, USA, UK and Canada.
2. To reach out to NRIs and Indian audiences looking for luxury wedding cards.
Keyword Research and Optimization·
SEO Friendly URL Structure
Internal Linking to Category Pages
Focus on User Experience (UX)
Relevant Meta Tags to Category and Product Pages
Secure Connection (HTTPS)
Structured Data Markup (Schema.org)
Use clear and descriptive Headers - h1,h2,h3
Regularly Update Content
Monitor User Engagement
Acquire high-quality, relevant backlinks from authoritative websites.
Avoid spammy link-building techniques like buying links or link exchanges.
Avoid websites with low DR and high spam score
Used Ahrefs Tool to research competitor links
Encourage positive reviews and ratings on review websites, such as Google My Business.
Paid high-quality guest posts for authoritative websites in wedding card niche -used link publishers service for the same.
Local SEO and Citations
Submit your website to reputable web directories, especially niche-specific directories
Tools Used :Google Keyword Planner, Ahrefs and LinkPublisher
In conclusion, our strategic approach to keyword targeting, considering keyword difficulty levels, proved instrumental in shortlisting the most impactful keywords for the wedding card services. Beyond traditional wedding card keywords, our expansion into related services, such as content for wedding cards, significantly enhanced our organic traffic.Moreover, our successful link-building endeavours, facilitated by Guest Posting through LinkPublishers, allowed us to establish a robust online presence within niche wedding-related websites. This not only strengthened the link profile but also played a pivotal role in elevating the client’s organic rankings. Through this holistic strategy, we've not only reached the target audience but have also positioned the client as a prominent player in the competitive wedding services landscape.