Magento SEO Case Study

Learn how our SEO strategy helped wedding card portal to attract 20,306 visits in First Year and 85,422 visits in Second Year

SEO Optimization for a Wedding Card Ecommerce Store to Boost Visits and Conversions on their Website.

Client Background: Wedding Card Co, now known as Rohan Aparna.

Industry: Wedding Cards / Stationery

Brief: The company launched an online wedding card e-commerce store on the Magento platform and specializes in luxury Indian wedding invitations and wedding day stationeries. They serve clients across India, the US, Canada, the UK, UAE, Singapore, Malaysia, and Australia.

Objectives and Goals:
1. To rank for keywords related to Indian wedding cards in India, USA, UK and Canada.
2. To reach out to NRIs and Indian audiences looking for luxury wedding cards.

Campaign Strategy:

  • Keyword Research and Optimization· 

  • High-Quality Content

  • SEO Friendly URL Structure

  • Internal Linking to Category Pages

  • Focus on User Experience (UX)

  • Image Optimization

  • Relevant Meta Tags to Category and Product Pages

  • Secure Connection (HTTPS)

  • Canonical Tags

  • Structured Data Markup (

  • Use clear and descriptive Headers - h1,h2,h3

  • Regularly Update Content

  • Monitor User Engagement

Off Page Strategies

  • Acquire high-quality, relevant backlinks from authoritative websites.

  • Avoid spammy link-building techniques like buying links or link exchanges.

  • Avoid websites with low DR and high spam score

  • Used Ahrefs Tool to research competitor links

  • Encourage positive reviews and ratings on review websites, such as Google My Business.

  • Paid high-quality guest posts for authoritative websites in wedding card niche -used link publishers service for the same.

  • Local SEO and Citations

  • Submit your website to reputable web directories, especially niche-specific directories

Tools Used :Google Keyword Planner, Ahrefs and LinkPublisher

Results and Achievements


Conclusion and Take aways:

  1. In conclusion, our strategic approach to keyword targeting, considering keyword difficulty levels, proved instrumental in shortlisting the most impactful keywords for the wedding card services. Beyond traditional wedding card keywords, our expansion into related services, such as content for wedding cards, significantly enhanced our organic traffic.

    Moreover, our successful link-building endeavours, facilitated by Guest Posting through LinkPublishers, allowed us to establish a robust online presence within niche wedding-related websites. This not only strengthened the link profile but also played a pivotal role in elevating the client’s organic rankings.

    Through this holistic strategy, we've not only reached the target audience but have also positioned the client as a prominent player in the competitive wedding services landscape.

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