Oman Quality Conference

Google and LinkedIn Campaign to Generate Brand Awareness and Boost Registrations for an Event in Oman

Industry: Events and Exhibitions for the Oil and Gas Industry

Introduction: Raya Services held a Quality Conference for the Oil and Gas Industry in Oman from the 12th to 14th Nov 2023. The conference was a gathering of industry experts, researchers, and practitioners to discuss the latest trends, innovations, and challenges related to quality management in Oman’s oil and gas sector.

Campaign Goal:

  • To create brand awareness about the conference.
  • To get more registrations from delegates and ensure footfalls at the conference.
  • To generate quality leads for potential attendees and get brand sponsorship for the event.

Campaign Strategy

Mohite Digital Services worked with Oman Quality Conference to fulfill their goals with LinkedIn and Google campaigns.

Target Market:

Oman, Saudi Arabia, Kuwait, UAE, Qatar.

For LinkedIn:

  • 3 Campaigns to Create Awareness Amongst TG
  • Lead Generation Campaign for Brand Sponsorship
  • Generating Leads for Delegates

Company Industries

Oil and Gas, Oil Extraction, Oil, Gas, Mining  

OR Member Skills

Offshore Drilling, oil and gas, oilfield, petroleum, offshore oil and gas operations, natural gas, petroleum economics, oil and gas drilling, petroleum geology, petroleum refining, petroleum products, onshore oil and gas operations, upstream oil and gas, downstream oil and gas, petroleum systems, LNG, gas turbines, oil and gas industry, oil and gas exploration, offshore oil and gas, petroleum engineering, petroleum maintenance, petroleum storage, petroleum transport

Outstanding Achievements from the LinkedIn Campaign

  • Reach: 2,35,000
  • Website Visits: 11203
  • Leads: 555 Delegate Leads, 40 Sponsorship Leads
  • Interaction Rate: 5.05%

Google campaigns

For the search campaign, we targeted keywords relevant to the Oil and Gas industry in order to create brand awareness for the event.
For the performance and display campaign, we reached out to our audiences using banner ads and Gmail ads

Our Target Audience:

  • Oil and gas industry professionals and leaders
  • Companies related to the oil and gas industry
  • General audiences above the age of 24 years across all gulf countries

Campaign Execution

We effectively engaged with the Oil and Gas Industry audience by strategically targeting relevant keywords and executing a high-performance campaign tailored specifically to reach out to this target audience.
MDS generated separate ad groups for each TG and monitored the performance daily to check the KPIs and make necessary changes to the campaign.

Key Performance Indicators (KPIs) we tracked:

1. View Metrics:
  • Total Views
  • View Rate (views divided by impressions)
  • Click-Through Rate (CTR)
2. Engagement Metrics:
  • Likes, Shares, Comments
  • Average View Duration
  • Subscriber Growth
3. Conversion Metrics:
  • Conversion Rate
  • Cost Per Conversion
  • Return on Ad Spend (ROAS)
4. Audience Insights:
  • Demographics (age, gender, location)
  • Audience Retention
5. Ad Performance:
  • Ad Engagement (e.g., interactions with call-to-action buttons)
  • Ad Placement Performance
6. Cost Metrics:
  • Total Ad Spend
  • Cost Per View (CPV)
7. Revenue Impact:
  • Revenue generated as a result of the campaign


This remarkably successful campaign extended for over a month, enabling us to connect with a diverse audience from the entire Gulf area.

Amazing Returns from the Google Campaign:
Campaign type Impressions Interactions Interaction rate
Display 25510 1127 4.42%
Search 9482 703 7.41%
Performance Max 186930 9373 5.01%

The results of the campaign were impressive, with extensive reach across the Gulf area.The Oman Quality Conference campaign serves as a compelling example of the potential ofdigital marketing to create brand awareness, increase event registrations, and drive qualityleads. It underlines the significance of strategic planning and targeted campaigns inachieving marketing goals. The success of this campaign showcases the importance of usingdigital marketing as a powerful tool in event promotion and brand visibility within the Oiland Gas Industry.

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