In this era of humungous competition, all the online endeavours are aiming towards a better place on the internet. No matter how great you toil, till the time your marketing doesn’t reach a benchmark, the desired results won’t be procured.
Plobal Apps is a portal providing an E-commerce service on mobile phones. It elicits various Shopify experiences for the businesses which want to launch M-commerce services. Without coding expenses, the users can easily launch their Shopify apps on the phones, in conjunction with amazing graphics. It provides the users an ultimate DIY gateway just through point and drag techniques. It also ensures to be there with their customers right from creating, launching and even marketing the business of their users. It's compatibility with both Windows and Mac OS is amazing. The DIY platform is available for Magento, bigcommerce, woo-commerce, PrestaShop, etsy, wix, 3d cart, and Squarespace stores also.
The whole venture, even after being beautifully structured, was lagging in the terms of search engine presence. Although the whole idea was creative enough to enthrall the audience, it was reaching only a few. Shopify app store’s presence on the search engine was trivial. There was now great need to cater to these issues.
Plobal apps joined hands with Mohite digital services so that their metalwork could successfully reach the target audience. The most important patron for Plobal apps was the U.S. So it was necessary to bring about the listing of the reseller shopify portals and upgrade their position on the web.
Mohite digital services, with their SEO and App store optimization tread and expertise, took them one step ahead towards their goals. Through effective digital marketing techniques used by us, plobal apps could contemporise Shopify store and Shopify mobile app. The unique and lucid content made it more recognizable and organised.
A thorough scrutiny of other contender websites along with keyword researches, we shortlisted the mostly searched keywords on the search engines. The content was in sync with the SEO, pertaining to the user experiences. The Meta Tags which are displayed in search engine results were carefully written so as to get maximum CTR. After the successful execution of the On Page Optimization, a backlink strategy was formulated which targeted the relevant websites. More focus on the quality rather than quantity made us improve the keyword rankings. There was continuous monitoring done so as to keep a tack of the present happening and continuous examination was done.
Riding on the shoulders of Mohite Digital Services, Plobal Apps could attain a yearly growth of 205.21% of organic acquisition. Initially, the organic traffic that used to interact with shopify mobile, shopify plus or shopify store was minimal and unsatisfactory. Inspite of an amazing website scheme and an innovative idea, it could reach only a few heads. The business could now see more prosperity as shopify could get an increment of 100% conversions in comparison to the previous quarter, by the agency of Search Engine Optimisation (SEO).
One of the most celebrated brand management and advertising firms of Pune, The Circus Works is active in rendering various services adhering to brand consultation. Along with a crucial scrutiny in sectors such as web development and online marketing, it also visualises wider scope in organizing events and exhibitions enhancing public relations to the best. Their aim is to build and eventually execute a coherent strategy for the clientele. Focussing their attention on lead generation, optimisation of projects for the customers is done by them.
Inspite of putting in a lot of creativity plus hardwork, the online recoil was unsatisfactory. Abridged as TCW, it lacked somewhere in the online marketing, to establish its name as a prominent advertising venture of Pune. Lead generation, playing the protagonist in the endeavour was experiencing a major demand of some stimulus which could drive the firm through odds.
We made an attempt to help them build a better dwelling on the internet.
All the work that involved defining the web pages, content structure, navigation structure, website layout was done in line with Google guidelines.
Our SEO Campaign talked about targeting the most searched Keywords related to advertising industry. The On Page optimisation ensured that the Meta tags, content and other tags were inline with the SEO goals. The Off Page SEO strategy encircled on objecting websites relevant to advertising industry, business listing, social media portals, agency websites and many more.
All these actions bore fruits when advertising related keywords got 1st rankings - Advertising agencies in pune, advertising agencies, advertising agencies in India etc and many more such keywords achieved good online rankings.
An increment of 780% was observed in the online organic traffic. Lead generation was uplifted, procuring 63 leads per month.
Talking about the amount of clicks, the first year accomplished 14,238 organic clicks which doubled upto 28,952 organic clicks in the consecutive years.
With an increase in the standard of living of this generation, the world conspires towards a better personality that influences the world with the aura it possess. To take a step ahead, LTA School of beauty brings to you a pathway towards building your career in the beauty industry which is on boom now-a-days. It claims that its prime motive is to fill the void of skilled workers in this industry. It is a recognised degree in India with international collaborations and accreditation. Established in 2005, it strives towards rendering skills, knowledge and experience in the field of beauty, thus building successful careers in prestigious environments like Dermalogica, JCB salons, Steiner cruise liners, Lakme salons, Enrich and VLCC.
Being operative from Pune as well as Mumbai, the academy wanted to carve a niche on the internet. Due to the fact that a lot of folks searched beauty related questions or information on Google, their main target was to divert the traffic on to their site. LTA focussed more on gaining the audience searching for Makeup, hair, Grooming, cosmetology and beauty parlour. It was necessary for the institution to work towards the pain area they lacked in.
We initiated our efforts by a thorough keyword research of relatable terms using Google Keyword Tool. Then high relevancy keywords were found out, which had a considerable high traffic. We worked towards revamping the on pager content, parallel on page changes were also done on website, based on the keywords.
Our SEO expertise paved way for an increment of 54% in the organic traffic in 3 months of slogging. Also rankings improved tremendously through our aid. Some of the terms that got no. 1 rankings were Beauty school in Mumbai, beauty courses in Mumbai, beauty institutes in Mumbai, makeup classes in Mumbai, beautician courses in Mumbai, professional makeup artist in Mumbai, cosmetology course in Mumbai.
Creating spaces which justify the quality countenance and liberate the masterpiece at a very cost effective plan are fewer, contrarily the demand being high. Among our clientele, this venture was a unique platform providing sustainable innovation pertaining to its affordable housing plans. They wanted a revolution in the real-estate business, by offering housing that was wallet-friendly. Their deadly combination of promising schemes and exceptional quality contradistinguished it from others. It served in making available 1BHK and 2BHK apartments to Punekars.
Projects were situated outside the city. Owing to the proximity standards that the people in cities are indulging in, it was difficult for the client to progress with the marketing strategies. The target audience used to look out for 1BHK or 2BHK apartments, whereas small investors looked for investment. It was essential for it to reach out to more people and advertise their venture
A complete research was done on budget homes related keywords. Some keywords that we attempted to rank were:
The client’s USP was the affordable rates they offer for the properties. We came to know through The Google Keyword Tool that the user would search for location and city base keywords. So the keywords we incorporated were 1 bhk flats in pune, affordable flats in pune, low cost flats in pune, 1 bhk in rajgurunagar etc.
Through mouth publicity or offline news, the audience comes to know about the project related details. So they just search the project name or builder name specifically. So we catered to such keywords too.
Being more attentive towards investing in low cost properties, location gets a little side tracked. small investors were searching for flats within specific budget e.g flats in pune below 15 lacs. So we also looked after keywords for small investors such as.
Backlink activities were focussed to ponder upon the relevancy factor. Successful allocation of relevant keywords to respective pages was done.
The client did not appear even on first 10 pages of Google but we helped them to be in the first 3 pages for most of the Keywords within a span of 3 months. Our consistent efforts bore fruits when the organic traffic increased by 59%. On page optimization, being our star quality, assisted us in delivering the proclaimed results
Excellence accompanies those who strive towards creating revolutions worldwide. Torqus systems aimed at creating one such revolution by automation of food and beverage industry. Featuring call center integration, online order site and app, Universal notifications, loyalty apps and programs as their prime aspects, they serve the restaurants some ease in operation. Along with a cost-effective approach towards managing restaurants, they also provide real-time support so that the process of running your bakery, coffee shop, food truck, food court, pubs and bars is smoothened.
Working on a digital marketing campaign based on SEO marketing and Google ad-words, they initially launched their efforts on lead generation and brand awareness. Somehow, things were going wrong and satisfactory results were not obtained. A grave issue was that the keywords were even ranking in first 10 pages on Google. To top it all, the CPA was rising high for the Google ad-words.
Google Ad words Campaign: Regarding Google ad-words, we mended them totally and inducted a new campaign. Through proper selection of related keywords, sorting was done. Google ad-words guidelines were followed in the formation of the ad-copies. Thus a brand new campaign was launched. A considerably lower CPL and CPA was observed through continuous monitoring, changes pertaining to necessities were made.
On the LinkedIn Platform, we ran a brand awareness program by initiating an email campaign. It became possible for us to reach the desired audience through LinkedIn In-mailer Campaign. Promotion of our blog post on paid LinkedIn campaigns as part of brand awareness campaign was regulated.
SEO Campaign: Duplicate content was found on the web-pages of the site. Through website audit, it was rectified. To scan the duplicate pages we used the Site-liner software which gave us details of exact Internal duplicate content on each page. We then focused our efforts on the On Page Optimisation of each web page and the innovative blog section. Through our keyword research, we also deciphered that city base restaurant software companies were in great demand and hence we decided to create new city base web pages.
Creating back-links on business listing, local listing, software listing, relevant directories, press releases and article submission were some of the back-link activities we adhered to.
Organic rankings were achieved on restaurant software related keywords. There was an annual increment in Organic Traffic by 48%. The Google Ad-words Campaign lead to lower Cost per lead and lower cost per acquisition.
Health care services predominantly are the most vital part of any society, owing to their prodigious services for human life. Their pro forma carries a big baggage of ailing, dying ones who need good treatment. In today’s fanatic internet world, even maladroit services can claim to be good and procure money, rendering false services. Moral says you need to reach out to the digital audience, just being good is not enough.
One such benevolent organisation, which is well known across Pune and parts of Maharashtra for its super speciality services, lacked in digitally establishing itself.
In-spite of having extra-ordinary expertise in joint replacement surgery, Interventional Cardiology, Endoscopic Spine Surgery etc. not much could happen on the internet. Its inability in reaching the actual audience who use internet for health solutions was the actual impediment.
The services like fully equipped casualty, advanced diagnostic services, pharmacy, cafeteria and many more could be known only to a few.
Due to the overflowing rate of competition on the web, overpowering the others and showcasing its skills was becoming tougher.
The emerging online treatment reference sites like Practo was adding up to the difficulty with its huge reach on the net, making things worse.
Diagnosis, it was deciphered that the website had a lot of duplicate content, which was not appreciated online. The keyword rankings were endangered because of this and hence could not secure a higher position on the web.
The first task was to create a unique content with no duplicity. A comprehensive keywords research was done to fetch for the words patients or general web-users type in the search box.
Relevancy of the keywords to the organization was given prime most importance. These keywords were then amalgamated in the website content.After the successful completion of On- Page overhaul, focus was diverted to link building on Hospitality industry related portals.
All this paved way for achieving a good ranking for super speciality related keywords.
Some prominent keywords named below got appreciable rankings on Google.
The Organic traffic on their website quarterly increased from 657 monthly visits to 1083 monthly visits, which is commendable within a span of 3 months. Through this journey, we could bring it in a good digital position. In case you require in-depth analysis of how we conducted the Campaign do get in touch with us.
A company primarily catering to linear dimensional measuring needs of the engineering and metal working industry had an established online position. It was basically focussing on precision hand-measuring instruments such as micrometres, callipers, dial gauges, thread gauges etc. Today, this company in pune is ranked no.1 in manufacturing of Gauges and Precision Measuring Instruments in India.
This esteemed firm already had a successful search engine presence. But due to some reasons, their website was revamped. In the course of these events, it lost all the rankings it had procured. All the efforts to bring rankings were in vain. This was the result of the mismanagement in migration process. To make matters worse, no data related to the website or previous work in SEO could be recovered. With an increasing competition, it was necessary to take quick actions.
We started from a clean slate. We directed the old URL to new URL. An exhaustive research of keywords related to each individual product stream was done. The most searched keywords were segregated and the firm’s approval was sought. After the final filtration of keywords, they were assigned to respective webpages.
We brought in a review campaign as a part of backlink activity. It not only created sure shot transparency by letting the users give the poll. It was advantageous in creating brand image and lead generation.
Our On page optimization strategies along with relevant backlink activities helped us to come out with flying colours.
Along with this, we also brought about regular meetings with the client so that both are on the same page.
Within a span of 10 months, the organic traffic raised from 321 monthly visits to 3643 monthly visits.With the help of our expertise in digital marketing, it could experience a drastic change with respect its online existence, with an increase of organic traffic by 929% over a period of 6 months. Certain keywords such as plunger dial gauge, depth micrometre, dial gauge, thread gauge, digital vernier caliper successfully floated up through our help.Thus we helped the company retrieve the online status it had with our innovative skillset and strategies.
A fit healthy lifestyle has become the nucleus of multitude today. Each singular wants a pure intake of all foods, and looks out for such prospects. An online website for delivering residue free fresh vegetables grown at their own farms wanted to reach out to all fitness freaks to provide chemical free organic food to them. All the processes such as seed selection, crop selection, packaging, transportation etc. was done by them.
Quite evidently, this venture aimed at focussing on the people who wanted organic, nutrient rich vegetables. Being a completely new endeavour, google ranking was not obtained. This was due to the fact that new domains are not quickly or easily ranked by Google.
As this platform was created using Shopify, the task was to plan an effective strategy which could be easily decked and raise the stakes. Being a new concept was definitely a feather on the cap, but it needed a good online place to let the target audience know.
To begin with, we approached our client for knowing the keywords that it’s target audience searched for.
After a lot of client consultation and our thorough research work, we came up with keywords which were
As the website content speaks for your venture, eventually winning the race for you, we primarily focused its relevancy and the information it conveys.
Implementation of On Page SEO strategy based on Shopify platform was done by installing SEO plugin. We also exercised the pages using the admin panel provided by Shopify.
Online vegetables pune, fresh vegetables online pune were some of the keywords which got good rankings.
The increase in organic traffic within 10 months span was almost 300%.Targeting the appropriate keywords and a strong backlink strategy became strong shoulders on which we rode, and successfully accomplished our goal.
Quality living has always been paramount, real estate emerging as the protagonist of the whole screenplay. Infrastructure has always attracted people’s pockets, and engagement of money being destined for sure. One such real-estate group of Pune ventured into construction of residential and commercial buildings. With the progression of their business, they worked on over They were trying their utmost. In-spite of using digital strategies like PPC, email campa100 projects of government agencies, infrastructure companies and reputed real-estate developers across India. Their USP was the ease in building, having 70% in-source materials and use of latest construction technologies.
The company was not able to secure a better place on the internet. The organic traffic and keyword rankings remained unsatisfactory. Threat creators were the other online real-estate portals such as 99 acres, makaan, housing.com, commonfloor.com who were hypnotising the web market. They had been doing search engine optimisation since ages and were at a better position.
A total website audit was initiated by us. It was found that multiple nested pages consisted of the same content, duplicate manifold was the actual issue. All this redundant content was flushed off by us.
Keyword research needed some basic platform. We considered the following;
The client wished to have the same top position on the web as he had on grounds. So we looked after the brand or reputation related keywords as a part of keyword rankings.
Customers who are in search of a property are well informed about the same through newspapers hoardings etc. So they usually search for the specific project name on the search engines. Here, their few projects were not ranking on the internet. So along with other keywords, project names were also taken care of.
General observation spoke about people searching for just specific information. Searches are seldom widespread. People wanting to buy a property will insert only the particular locality, site, size and cost they have in mind specifically.
Hence finalization of keywords was done. We did on-page optimisation, this time using the word press, as the website used the same.
Our Backlink plans converged more on the other competitor portal’s strategies, and we tried to beat a few. Improvement of 257% was observed in the organic traffic. The keywords that got a successful ranking were Rera Approved projects in Pune, commercial projects in undri to name a few.
It’s said that mediocrity is easier than reciting the alphabets. One such venture known as the Uncommons Design, believes that being ordinary is a crime, with an extraordinary instinct one can change the world. Being a start-up initiative under the leadership of Mr. Neeraj Bhavsar, they concentrate their creative and productive efforts into various sectors such as advertising, design strategy, strategic planning, creative branding, media buying and social media & digital marketing, adding their uncommon tinge in everything they do. The Uncommons Design aims at transferring that untapped energy in individuals to fire innovation, ideas in them, ultimately flourishing the business as a whole.
One of the grave issues was that the domain was completely new on the web. So they hired us to cater to the technicalities of SEO and PPC, so that we induct certain campaigns to make them appear on a reasonable position on the internet.
It was extremely necessary concentre the efforts on carving a meaningful strategy for on page as well as off page optimisation.
We attempted on page optimisation by clutching all the keywords related to advertising agency and affiliated services. On the other hand, we mugged websites which were relevant to advertising and marketing world along with business listing, social media accounts, press releases for our off page conversion.
Within a span of 9 months, we were able give the website a good ranking for Advertising agency related keywords on the First Page. The PPC campaign resulted in generation of leads for the expansion of their endeavour. Thus we contributed in alienating them from the others, providing a better online place for them.