At Mohite Digital Services, we do not just post or create high quality content, we tell stories that initiate conversations, build connections, and drive real results for the brands.
Our Social Media Marketing case studies explore how we transformed and built the social media presence of Itpreneur, an IT training institute, 12th Wonder, a global SaaS company, and Platinum 52 a resort for getaways and outdoor and indoor activities.
We worked with clients who came to us with different goals, and objectives, some wanted to boost visibility and engagement, others needed high-quality leads, and a few focused on building strong employee branding on LinkedIn.
No matter the objective, we met them with the same commitment: to make their brand more human, more visible, and more impactful — one post, one ad, one story at a time.
Through perfectly tailored content strategies, consistent branding, and human-first storytelling, we helped brands turn their platforms into powerful marketing channels and gain high engagement.
Here is what our clients were looking for , and how we helped them to reach thier goal:
ITPreneur, an education institute, wanted to connect with more students and generate real, qualified leads, not just likes and clicks.
12th Wonder a software company needed to build its presence on LinkedIn by highlighting its people and culture through an authentic employee branding process.
Platinum 52 a resort aimed to build brand awareness and attract more bookings by showing potential guests what a weekend escape could really feel like.
Each brand had a unique story to tell, and we helped them tell it in a way that reached the right audience at the right time and they achieved their goal.
Case Study 1: Itpreneur – Turning Students into Success Stories.
Client: Itpreneur.
Industry: Education & IT Training.
Product: Industry-relevant IT certification courses.
Target Market: Students, job seekers (18–30 years).
Website: www.itpreneurpune.com
Client Objective: The main objective was to grow organically on Instagram and Facebook, improve engagement, and increase course inquiries through storytelling and targeted paid campaigns for their courses.
The Challenge: Itpreneur had a great track record of placements of students, but their social media wasn’t telling that story. The platforms felt static, with inconsistent posting and little audience interaction. There was plenty of student success—but no one outside their classrooms knew about it.
What Worked Best: Targeted Facebook Ads to reach job-seeking students in Pune and nearby regions.
Results from Paid Campaigns (Facebook Ads):
Leads Generated: 225.
Ad Spend (Excl. GST): ₹17,386.
GST: ₹3,210.
This meant a cost per lead of just ₹77, making it one of the most cost-effective lead gen campaigns for an IT education brand in the region.
Client: 12th Wonder.
Industry: SaaS / Enterprise IT Solutions.
Product: Custom software, enterprise apps, digital transformation.
Target Market: B2B clients, decision-makers, CIOs.
Website: www.12thwonder.com
Client Objective: The main objective of 12th Wonder was to establish a strong and credible voice on LinkedIn as well as build a strong presence on it, and do employee branding to enhance their brand perception among people, and generate engagement from a targeted B2B audience and get organic traffic.
The Challenge: While 12th Wonder had great technical depth and successful projects, its social media presence, particularly on LinkedIn, was too normal. There was not a good connection between the brand's vision and how it was being represented online. They needed content that could bridge that gap and humanize their enterprise offering.
What Worked Best: LinkedIn paid campaigns and strategic branding to position 12th Wonder as a trusted enterprise tech partner.
Case Study 3: Platinum 52 Resort – Amplifying Reach Through Paid Social Campaigns. Client: Platinum 52 Resort.
Industry: Hospitality & Leisure.
Product: Day and Stay Packages at a scenic resort near Pune.
Target Market: Urban families, corporate groups, and young travelers from Pune and surrounding areas.
Website: www.platinum52.com
Client Objective:Platinum 52 Resort's main aim was to improve its online presence, get more bookings, and establish a strong social media presence and build their brand's identity. The goal was to reach customers looking for quick getaways activities near Pune.
The Challenge: Despite offering attractive packages and locations to the customers, the resort struggled with a lot of awareness among the audience. The existing social media efforts were not bringing the desired reach.
What Worked Best: We ran Facebook ads, shared eye-catching creatives, and featured realistic guest testimonials to build trust and drive bookings.The campaigns highlighted the resort's unique and best offerings.
Results: The paid campaigns led to a significant increase in online engagement and inquiries.
Whether it is helping a student find their first job, making enterprise tech feel approachable, or turning weekend scrolls into weekend getaways, what ties these stories together is intentional digital strategy that feels real.
For Itpreneur, it was about celebrating student journeys and meeting young aspirants right where they are, on social media.
For 12th Wonder, it meant simplifying complex solutions and showing up on LinkedIn with personality and precision and doing employee branding.
For Platinum 52, it was capturing the emotion of escape, and turning those moments into clicks, calls, and check-ins.
Each brand had a different goal, a different voice, and a different audience. But the main approach stayed the same: speak clearly, show genuinely, and serve consistently.Social media isn’t just a platform , it’s a conversation. And we are here to help you lead it with purpose.
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