Education Institute Marketing Case Studies

We at Mohite Digital Services believe that educational institutes do not just provide courses or training, they build the future and career of students. Our main aim and focus is to help institutes amplify their presence and impact through data- driven digital marketing techniques and attract more admissions.

Here is how we partnered  with two distinct educational brands, ITpreneur Pune and LTA School of Beauty, to improve their growth and visibility in a competitive world and expanded their reach.

The higher education industry hit $818.6 billion in revenue in 2023, and it is projected to grow by 19.4% by 2029. With over 1 million students enrolled and 70% of institutions increasing their digital marketing budgets in 2024. Today, 72% of students prefer virtual tours and video content over traditional brochures. In a world where first impressions last forever, having a strong digital presence is no longer optional , it's essential and important for your business.

ITpreneur Pune achieved a 300% organic traffic boost by implementing a results-driven SEO strategy and Google ads cost per lead decreased from INR 1500 to INR 300.
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LTA School of Beauty saw a 200% rise in organic traffic and visibility through smart, targeted SEO techniques.

‍ITpreneur Pune
‍Client: ITpreneur, Pune
‍Industry: Education & Training (IT)
‍Services Offered: Job-oriented IT courses and industry-ready certification programs. Target Market: Students, fresh-graduates, and job seekers in Pune and nearby areas. Website: https://itpreneurpune.com 
‍Duration: 6 months.
‍Client Objective
ITpreneur had a strong aim to build a strong digital presence to get  more enrollments of students and organic traffic for their job-ready IT training programs.
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‍Their key goals included the following:
‍Increasing the organic traffic to their website and get more enrollments to their courses.Improving keyword rankings for terms like “job-oriented IT courses in Pune” and improving their search.Reducing lead generation costs via optimized ad campaigns and getting good quality leads.Enhancing  their trust and visibility through search and quality content.
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‍The Challenge
‍Despite having a good offline reputation, ITpreneur struggled with the following things:Low organic visibility and just a trickle of traffic, due to which their organic traffic count was low.Poor keyword rankings for high-intent  search queries.Unoptimized meta tags, page content, and user experience which did not provide good user experienceIneffective ad campaigns resulting in a high cost per lead (CPL), which increased costing.
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‍Results Achieved (Within 6 Months)
‍Organic traffic increased by 300% within the duration of 6 months.
‍Cost Per Lead decreased from INR 1500 to INR 300
Achieved top ranking for multiple local IT training keywords which improved organic search.
Improved lead quality and conversion rates from both organic and paid channels  with strategic techniques.
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‍What Worked Best
‍On-page SEO, fine-tuning of  meta tags, headings, and internal linking improved visibility and helped them to get good traffic to the website.Smart segmentation of Google Ads helped target job seekers more precisely and accurately which got them qualified and generous leads which improved their conversion rate.Localized keyword focus ensured that the institute showed up for high-converting local search queries, this improved ranking of the website.
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‍Surprise Insight
‍We found that improving the clarity and persuasiveness of call-to-action buttons and forms significantly boosted more  conversions. This small UX tweak made it easier for prospects to reach out,  turning more visits into real inquiries and conversions.

‍LTA School of Beauty: Organic Traffic Growth and Visibility by 200 % Through Strategic SEO Techniques.
‍‍Client: LTA School of Beauty
‍Industry: Education & Training (Beauty)
‍Services Offered: Professional beauty courses
‍Target Market: Beauty professionals and women searching for career opportunities in beauty.
‍Website: https://ltaschoolofbeauty.com
‍Duration: 7 months.

‍Client Objective:
‍The main goal of LTA was to become the first preference of learners for beauty courses and training in India.Their digital marketing objectives were:To increase visibility  of the brand organically.To attract female students through the storytelling  process and increase enrollments for various courses and certifications.Rank particularly  for keywords like “CIDESCO courses in India” to gain organic traffic. Drive higher engagement of the audience through organic content and various social media  platforms.

‍The Challenge
‍Despite their reputation in the beauty industry, LTA faced:Low keyword visibility for high-intent queries which affected  organic visibility.Non- Utilised content assets like student testimonials and success stories  of students which decreased trust factor. Weak on-page SEO on key course and location-based pagesLow engagement of audience on social media despite active posting

Results:
Achieved (Within 7 Months) organic traffic grew by over 200%.Targeted keywords ranked on first pages which improved visibility and improved ranking.Significant increase in Instagram and Facebook engagement through optimised content strategyIncreased leads from both Tier 1 and Tier 2 cities drastically.

‍What Worked Best:
‍Strategic content mapping to highlight real journeys and global certifications of the students.Keyword-optimized blog posts and course pages targeting intent-based queries of audienceStrengthening the site’s internal linking to improve SEO of the website Aligning visual content with brand messaging on social platforms effectively and efficiently.
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‍Surprise Insight
‍Student transformation stories performed far better than expected, not just on social media but also in SEO. These narratives improved on page and helped drive organic traffic by capturing real-world value in relatable formats and increased the trust factor.

Every educational institute has a unique story to tell , and when the story is told in the right way, it can reach the right people, spark curiosity, and inspire the audience.

For ITpreneur, it was about connecting with job-seeking  graduates who needed practical, industry-ready IT training and courses. For LTA School of Beauty, it was about empowering women to turn their passion for beauty into a professional career. Though their audiences were different, both had something in common: they needed a digital strategy that worked which increased conversions.

And that is  exactly what we delivered, with SEO that didn’t just tick boxes, but truly reflected what their students were searching for exactly. With content that did not just inform, but built trust amongst the audience. With marketing that didn’t feel like marketing,  just real, honest storytelling paired with smart, data-backed moves and  power packed strategies.

And that is  exactly what we delivered, with SEO that didn’t just tick boxes, but truly reflected what their students were searching for exactly. With content that did not just inform, but built trust amongst the audience. With marketing that didn’t feel like marketing ,  just real, honest storytelling paired with smart, data-backed moves and  power packed strategies.

At Mohite Digital Services, we do not believe in going with one strategy for all brands. We dive deep into what makes your institute unique and build a plan that speaks to your audience in a language they understand. We give you power backed strategies which drive real results and give real impact. Whether you are just getting started or ready to start, we are here to help you grow, not just in numbers, but in a visible impact.

Start your journey with us, because the next success story can be yours.