Advantages of SEO and Search Engine Marketing
For a Brand to have a presence on a Search Engine is imperative, as 5.5 Billion searches are done daily on Google alone.
Digital Marketing Blogs
What Makes a Good Website
The objective of designing a website should be to provide good user experience to customers as well creating a Search engine friendly website
How to market an app
Just having a great App is not enough in the 21 Century. For increasing App downloads it needs to have good presence on app stores, search engines and other relevant platforms.
SEO: Local, National OR International
Depending upon your target audience whether you want to reach customers in a specific area, on an national level or across the borders your SEO strategy will differ accordingly
Social Media Marketing for Small Business
Small businesses with limited budget whould ideally target only a limited set of social media platform based upon whether the business targets b2b or b2c customers.
Higher SERPs and Better SEO with H1 Tags
An h1 tag is an HTML tag on a website that indicates a heading. A simple change in our h1 tags can boosted our organic ranking
SEO Pros and Cons
SEO has both advantages and disavantages based on how it is implemented by the SEO expert, If done correctly it can provide great returns.
Traditional Marketing Vs Digital Marketing
A brand should ideally utilise both traditional advertising platforms as well as digital marketing platforms to get better Results.
What is Digital Marketing ?
Digital Marketing helps brand reach targeted audience utilising platforms such as Search Engines, Social Media, Mobile Apps, Email Marketing...
What is SEO | Beginners guide to Search Engine Optimization
SEO is the process of optimizing the brand website design, content and backlinks on other portals with the intend to Rank the brand in search engines.
How to do SEO | SEO Process
SEO process involves SEO strategy development, website audit, site architecture, keyword research, content recommendation, Schema markup and Link building.
Top 5 Future Trends of SEO
Trends in SEO - AMP Pages, Mobile First, Content Experience, Structured Data Mark-up and Voice Search
Why do you need an SEO strategy
SEO strategy is needed for to get a better presence on search engines, by ranking for keyterms relatad to our business products / services
Consumer Behaviour on Search Engine
Consumers expect relevant and accurate information when they search for which search engines are using tools like machine learning to deliver relevance based on the consumers surfing behaviour, location and search query.
How to create a digital marketing campaign that is result driven?
For a digital marketing campaign to be successful you should always research your target audience, define a buyers persona, have action driven website landing page.
What every business owner must know about Digital Marketing
Digital Marketing is simply advertising of your product or service on digital platforms like google, facebook, linkedin, twitter, email marketing, banner advertising.
How to Disavow Backlinks
If your brand website has received unwarranted backlinks which have the potential to have negative impact on your website ranking in Search engines then disavow backlinks is the easiest way to rectify it.
Why Online Advertising ?
Online Marketing / Advertising helps you reach a mass people and delivers fabulous ROI when compared to traditional advertising
On-Page SEO Trends
On Page SEO trends - Accelerated mobile pages, schema markup, security (https), mobile responsive website
SEO Domain Migration
Checklist for SEO domain migration - meta tags, google analytics code, broken links, h1 - h6 tags, canonical url, hreflang, 301 redirects, offpage backlinks..
Best way to choose keywords for seo
Keywords can be classified as Traffic Generation keywords, brand oriented keywords, lead generation oriented keywords
How to improve Google page speed score
Google page speed insight tool provides a web page speed report and also gives suggestions on how to improve the page speed.
