Digital Marketing Blogs

The Need for Social Media Marketing for Gymnasiums

Usage of social media marketing for fitness institutes and gyms has inspired people to work towards fitness.

The Guide to Social Media for Restaurant and Hotels

Here’s a guide to help you figure out why social media marketing for hotels and restaurants is the need of the hour

Advantages of SEO and Search Engine Marketing

For a Brand to have a presence on a Search Engine is imperative, as 5.5 Billion searches are done daily on Google alone.

What Makes a Good Website

The objective of designing a website should be to provide good user experience to customers as well creating a Search engine friendly website

How to market an app

Just having a great App is not enough in the 21 Century. For increasing App downloads it needs to have good presence on app stores, search engines and other relevant platforms.

SEO: Local, National OR International

Depending upon your target audience whether you want to reach customers in a specific area, on an national level or across the borders your SEO strategy will differ accordingly

Social Media Marketing for Small Business

Small businesses with limited budget whould ideally target only a limited set of social media platform based upon whether the business targets b2b or b2c customers.

Higher SERPs and Better SEO with H1 Tags

An h1 tag is an HTML tag on a website that indicates a heading. A simple change in our h1 tags can boosted our organic ranking

SEO Pros and Cons

SEO has both advantages and disavantages based on how it is implemented by the SEO expert, If done correctly it can provide great returns.

Traditional Marketing Vs Digital Marketing

A brand should ideally utilise both traditional advertising platforms as well as digital marketing platforms to get better Results.

What is Digital Marketing ?

Digital Marketing helps brand reach targeted audience utilising platforms such as Search Engines, Social Media, Mobile Apps, Email Marketing...

What is SEO | Beginners guide to Search Engine Optimization

SEO is the process of optimizing the brand website design, content and backlinks on other portals with the intend to Rank the brand in search engines.

How to do SEO

How to do SEO | SEO Process

SEO process involves SEO strategy development, website audit, site architecture, keyword research, content recommendation, Schema markup and Link building.

Top 5 Future Trends of SEO

Top 5 Future Trends of SEO

Trends in SEO - AMP Pages, Mobile First, Content Experience, Structured Data Mark-up and Voice Search

Why do you need SEO

Why do you need an SEO strategy

SEO strategy is needed for to get a better presence on search engines, by ranking for keyterms relatad to our business products / services

Consumer Behaviour on Search Engine

Consumer Behaviour on Search Engine

Consumers expect relevant and accurate information when they search for which search engines are using tools like machine learning to deliver relevance based on the consumers surfing behaviour, location and search query.

Digital Marketing Campaign

How to create a digital marketing campaign that is result driven?

For a digital marketing campaign to be successful you should always research your target audience, define a buyers persona, have action driven website landing page.

Digital Marketing

What every business owner must know about Digital Marketing

Digital Marketing is simply advertising of your product or service on digital platforms like google, facebook, linkedin, twitter, email marketing, banner advertising.

How to Disavow Backlinks

If your brand website has received unwarranted backlinks which have the potential to have negative impact on your website ranking in Search engines then disavow backlinks is the easiest way to rectify it.

Why Online Advertising ?

Online Marketing / Advertising helps you reach a mass people and delivers fabulous ROI when compared to traditional advertising

On Page SEO Trends

On-Page SEO Trends

On Page SEO trends - Accelerated mobile pages, schema markup, security (https), mobile responsive website

SEO Domain Migration

SEO Domain Migration

Checklist for SEO domain migration - meta tags, google analytics code, broken links, h1 - h6 tags, canonical url, hreflang, 301 redirects, offpage backlinks..

Best way to choose Keywords

Best way to choose keywords for seo

Keywords can be classified as Traffic Generation keywords, brand oriented keywords, lead generation oriented keywords

How to improve Google Page Speed Score

How to improve Google page speed score

Google page speed insight tool provides a web page speed report and also gives suggestions on how to improve the page speed.