Just having a great App is not enough in the 21 Century. For increasing App downloads it needs to have good presence on app stores, search engines and other relevant platforms.
Depending upon your target audience whether you want to reach customers in a specific area, on an national level or across the borders your SEO strategy will differ accordingly
Small businesses with limited budget whould ideally target only a limited set of social media platform based upon whether the business targets b2b or b2c customers.
SEO process involves SEO strategy development, website audit, site architecture, keyword research, content recommendation, Schema markup and Link building.
Consumers expect relevant and accurate information when they search for which search engines are using tools like machine learning to deliver relevance based on the consumers surfing behaviour, location and search query.
For a digital marketing campaign to be successful you should always research your target audience, define a buyers persona, have action driven website landing page.
Digital Marketing is simply advertising of your product or service on digital platforms like google, facebook, linkedin, twitter, email marketing, banner advertising.
If your brand website has received unwarranted backlinks which have the potential to have negative impact on your website ranking in Search engines then disavow backlinks is the easiest way to rectify it.