Finding the perfect home is not just about square footage or fancy finishes, it's about feelings, aspirations, and the life you envision behind those walls. At Mohite Digital Services, we understand that emotional connection, and we weave it into every pixel of our campaigns. Over the past year, we’ve partnered with agents and developers, from luxury high-rises in Mira Road to mid‑segment townships in Pune—to transform clicks into conversations and searches into signed deals.
Our approach goes beyond raw data, we listen closely to homebuyers’ hopes and worries, craft messages that resonate, and choose channels that meet them where they’re dreaming of their house.
The result? A portfolio of success stories where lead costs are down, conversion rates are up, and clients feel genuinely supported every step of the way.
Dive into these real‑estate case studies to see how we deal with strategic storytelling, innovation with intimacy, and analytics with authentic human touch—to help our partners sell not just properties, but possibilities.
Case Study 1: Sunteck Sky Park
Client: Agent
Industry: Real Estate
Location: Mira Road
Client Objective:
To generate high-quality leads for a new project in Mira Road and control the CPL in a highly competitive area.
Challenges:
High CPCs due to a saturated Mira Road market.
Branded keyword searches not giving enough qualified leads.
Balancing a high budget for campaigns.
Strategy:
Performance Max strategy was used for Campaigns to drive awareness.
Manual CPC used for control on high-intent keywords.
Results
Performance Max Campaign got us 11 leads at a low average CPC of ₹0.51.
Through Mira Road Search Campaign: 19 leads with an average CPC of ₹24.56 were generated.
With Sunteck Calls Campaign 3 leads at a high CPC of ₹227.81 were achieved.
Total: 33 leads with an overall average CPC of ₹2.85.
What Worked Best:
The Performance Max campaign brought massive reach and brought in low-cost leads.
Surprise Insight:
Despite its broad targeting, Performance Max delivered more cost-efficient conversions than branded search campaigns int he overall duration.
Case Study 2: Real Estate Property in Pune
Client: Agency
Industry: Real Estate
Location: Koregaon Park
Client Objective:
The main objective was to generate high-quality leads for a premium real estate project.
Challenges:
As market competition was high Cpc was also high and maintaining it was difficult.
Controlling the CPC was difficult and a draining task.
Limited campaign duration was available.
Strategy:
Ran focused Search Ads with locality keywords.
Used ad copies that highlighted project benefits also.
Optimized landing page for more conversions.
Results:
The campaign got 707 clicks with a CTR of 6.38%.
Average CPC was ₹42.73, and the total spend was ₹30,212.86.
It generated 174 leads with a conversion rate of 24.61%.
The cost per lead came to just ₹173.64.
What Worked Best:
Targeting Specific keywords brought good leads and qualified traffic.
A clear, user-friendly landing page improved conversions.
Surprise Insight:
Despite limited duration, the campaign delivered high-quality leads at a low CPL using just Search Ads.
Case Study 3: Goyal Properties
Client: Goyal Properties
Industry: Real Estate
Location: Talegaon
Client Objective:
The main aim was to drive high-intent traffic and leads for their Talegaon project.
Challenges:
Low engagement from Display ads.
High CPL from phone call campaigns.
Needed to balance performance and budget across platforms.
Strategy:
Ran Search Ads focused on “Talegaon” location-specific keywords
Used Display Ads for broad awareness among the peoples
Gmail campaign launched to re-engage warm leads
Phone Call campaigns added to target ready-to-act buyers.
Results:
Search Campaign (Talegaon): 3,898 interactions at an average cost of ₹34.03.
Phone Call Campaign: 502 calls at a high CPC of ₹144.62.
Website Traffic (Display): 4,431 interactions at just ₹0.70 CPC.
Gmail Campaign: High engagement with 729 interactions and a 34.98% interaction rate.
Other Display Campaigns got us mixed results, with costs ranging from ₹1.35 to ₹7.20.
What Worked Best
The Gmail campaign delivered the highest engagement rate to us .
The Talegaon Search campaign brought quality leads at a fair cost.
Surprise Insight
Despite the huge volume, Display campaigns struggled with CTR, but the low CPC helped keep costs under control.
Case Study 4: Rustomjee Seasons
Client: Agent
Industry: Real Estate
Location: BKC Mumbai
Client Objective:
The main objective was to drive interest and leads for a luxury residential offering in BKC and targeting high income prospects.
Challenges:
High CPC due to premium BKC locality.
Needed hyper-targeted reach to avoid wasted
Niche buyer segment with longer decision-making cycle.
Strategy:
Ran Search campaigns targeting the related keywords.
The budget was focused on precise location.
Kept campaigns short and optimized for intent-driven traffic with it.
Results:
Rustomjee Campaign got 1,273 clicks, CPC ₹16.66 – good reach at low cost.
Bandra Campaign received 63 clicks, CTR 3.52% , a;thought is wall small campaign but brought good traffic.
BKC 28 Campaign generated 85 clicks, CTR 15.32%, CPC ₹104.64 and got high intent audience.
What Worked Best
The BKC 28 campaign had the highest CTR, clearly resonating with location-specific luxury buyers.
Surprise Insight
While BKC 28 had the highest CPC, its CTR proved the quality of targeting, justifying the spend in this premium market sector.
Case Study 5 : Venkatesh Project
Client: Real Estate Agent
Industry: Real Estate.
Location: Erandwane
Client Objective
To drive quality website traffic and generate leads for a new residential project using a mix of search and display-based strategies.
Challenges:
Standing out differently in the huge real estate market place was a major challenge for them.
Keeping cost per interaction low with ensuring relevance.
Balancing performance across campaign types
Strategy:
Ran a high-reach Performance Max campaign to attract good leads
Launched a focused Search Campaign to capture high-intent users actively searching for property.
Results:
The Search Campaign delivered 370 clicks from 2,876 impressions.It had an interaction rate of 12.87%.
The average CPC was ₹35.69.
The Performance Max Campaign got 55,542 clicks from 355,190 impressions.It achieved an interaction rate of 15.64%.The average CPC was just ₹0.30.
Search brought high-intent traffic at a higher cost.
Performance Max gave large reach at a much lower CPC.
What Worked Best:
Performance Max brought in massive reach and high interaction at an extremely low cost.
Surprise Insight:
The Performance Max campaign performed beyond expectations in terms of volume and cost-efficiency—making it ideal for awareness and lead nurturing in real estate.
Case Study 6: The Address – Aundh & Baner
Client: The Address
Industry: Real Estate
Location: Aundh
Client Objective:
To generate quality leads for luxury 3 & 4 BHK flats in Pune was the main aim.
Challenges:
High competition in the luxury housing segment.
Needed to balance cost-efficiency with lead quality.
Strategy:
A campaign focusing on “3 & 4 BHK flats” to gain wider reach was run by us.
The second campaign specifically targeted users searching for “Aundh & Baner” locations.
Special ad creatives were created for specified locations.
Results:
The generic 3 & 4 BHK campaign and The Aundh & Baner campaign had good engagement.
Together, both the campaigns reached over 81,000 people and brought
good traffic for the clients.
What Worked Best:
Generic targeting brought large traffic volumes at a lower CPC.
Location-specific campaigns had fewer clicks but high engagement.
Surprise Insight:
Targeting Aundh & Baner users showed stronger purchase intent with better interaction rates.
Across Sunteck Sky Park, Goyal Properties, Rustomjee Seasons, Venkatesh Group, and The Address, one thing was very crystal clear for us that there is no one-size-fits-all strategy in real estate marketing; everyone needs a different and unique strategy.
From the high volume search campaigns to cost-effective Performance Max and display ads, each brand saw unique results through our tailored marketing strategies.We always remained constant in our ability to adapt, optimizing the campaigns based on real-time data, audience behavior, and budget goals to achieve good results.
Whether it was reducing CPCs or improving interaction rates, every campaign taught us how to blend data with creativity to drive real time results for our clients and bring success.Let’s craft a performance strategy that brings you quality leads, not just clicks.
Connect with Mohite Digital Services today and take the first step toward .
56/445, Sant Tukaram Nagar, Pimpri Pune - 411018.
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