How Hospitals Transformed Their Online Presence and Attracted More Patients Through our Strategic Digital Marketing Techniques.
In a world where most of the patients Google before they walk in, a hospital’s digital presence is as critical as its medical expertise also.
At Mohite Digital Services, we do not just improve rankings, but also we help healthcare sectors build trust, attract the right patients, and turn online searches into appointments.
Here is how we transformed the digital performance of Ruby Hospital and Jagruti Rehabilitation Centre.
Ruby Hospital: 164% increase in organic traffic in just 3 months through the strategic content revamp and SEO optimization techniques.
Jagruti Rehabilitation Centre: First-page rankings and a great rise in local inquiries by implementing a strong local SEO and content strategy.
Sakhiya Skin Clinic: Consistent lead generation and increased patient visits in the clinic through targeted Google Ads campaigns,consistently maintaining an average CPC of ₹7.46.
O Esthetics: Improved clinic visits of the people with a steady lead flow using service-specific paid campaigns, focusing on dermatology and cosmetic treatment searches.
Client: Super-Speciality Hospital in Pune.
Industry: Healthcare
Product: Multi-speciality hospital services including cardiology, orthopaedics, and spine surgery.
Target Market: Patients in and around Pune searching for specialised treatments with good speciality.
Duration: 3 months.
Client Objective:
To increase the organic visibility, reduce their reliability on third-party listing platforms like Practo, and attract more direct patient traffic for high-intent treatments to the hospital.
Challenges:
There was low visibility on search engines for the critical service page like joint replacement and spine surgery.
Duplicate content on multiple service pages of the website.
Minimal keyword mapping and SEO structure.
Practo and other directories were outranking their own website rather than the hospital's website.
Strategy:
Removed duplicate text and created fresh, patient-centric content for the website
Targeted high-intent treatment keywords with on-page SEO
Built backlinks from health-focused blogs and directories
Structured website content for both users and search engines.
Results:
64.8% increase in organic traffic in just 3 months.
Quarterly traffic jumped by 164% in just the first quarter.
Dozens of target keywords ranked on page 1.
Reduced dependence on aggregators like Practo.
What Worked Best:
Rewriting key treatment pages using empathetic, easy-to-understand language that spoke to patients' concerns and matched their search intent and this increased the visibility.
Surprise Insight:
The Endoscopic Spine Surgery page became a breakout performer after we added an FAQ section addressing real patient concerns in the website.
Client: Jagruti Rehab.
Industry: Psychiatry, Neurology, and Rehabilitation.
Target Market: Families and caregivers seeking specialized care in major Indian cities.
Client Objective:
Their main objective was to improve their visibility and online presence for multiple city-based branches, rank for service-specific terms, and increase direct inquiries to their rehab through organic search.
Challenges:
No location-specific content was present on the website for different branches and locations.
Weak keyword rankings for high-converting terms.
Limited backlinks and domain authority was low due to it.
Duplicate content and poor local SEO visibility.
Strategy:
Created city-wise landing pages optimized them for specific service and location.
Published intent-driven blog content aimed at caregivers so that the main objective will be targeted.
Optimized GMB listings and improved mobile experience.
Acquired backlinks from credible health-related sites and directories.
Results:
Significant improvement in rankings for key treatment terms was achieved.
Enhanced the visibility for the location-based searches so that the particular location was identified and optimised.
More direct traffic and inquiries from local users.
Growth in organic clicks and impressions across multiple branches was achieved.
What Worked Best:
City-wise SEO strategy that turned each branch and location into a locally-optimized asset, improving both reach and relevance of the website.
Surprise Insight:
Blog content for the particular aimed at caregivers, such as how to identify early signs of dementia, which then generated high engagement and organic leads for the rehab centre.
Sakhiya Skin Clinic
Client: Sakhiya Skin Clinic.
Industry: Dermatology & Aesthetic Treatments.
Product: Hair transplants, Botox, fillers, laser treatments.
Client Objective:
Generate high-quality leads through Google Ads for cosmetic dermatology services and increase in-clinic visits and patient footfall.
Challenges:
High CPC for premium treatments.
Competitive local advertising space.
Ensuring lead quality alongside volume.
Results:
Consistent lead generation with controlled and quality ad spend to get quality leads.
Hair transplant and laser treatment ads delivered top and great results.
Seasonal skin treatment campaigns added unexpected value to the ads campaign getting huge results.
What Worked Best:
Service-focused ad groups paired with trust-driven messaging emphasizing years of experience and certifications added great value.
Surprise Insight:
Promotional campaigns for skin treatment packages generated strong leads during festive periods—without raising the budget.
O Esthetics
Client: O Esthetics Skin, Hair, and Cosmetic Clinic
Industry: Dermatology & Aesthetic Treatments.
Product: Skin rejuvenation, laser hair removal, cosmetic procedures
Target Market: Individuals seeking dermatology and cosmetic treatments.
Client Objective:
To increase leads and in-clinic visits of people (footfall) for cosmetic and dermatology services through targeted Google Ads campaigns.
Challenges:
Competitive dermatology advertising landscape.
High CPC was for premium skin and cosmetic treatments.
Ensuring digital leads convert to actual walk-ins in the clinic.
Strategy:
Ran search and performance campaigns with service-specific ad groups to get leads.
Optimized campaigns for both website traffic and lead forms.
Regular monitoring and pausing of low-performing ads.
Results:
Consistent lead generation within the set budget limit was achieved.
Average CPC maintained at ₹7.46 constantly.
Increased patient inquiries through websites and direct calls at the clinic.
Significant growth was observed in clinic walk-ins during the active campaign period setup.
What Worked Best:
Service-focused search ads combined with trust-driven messaging highlighting O Esthetics’ expertise and certifications.
Surprise Insight:
Search campaigns drove higher-quality leads and better in-clinic visit rates compared to Performance Max campaigns.Behind every search for “best spine surgeon near me,” “rehab centre for dementia care,” or “skin rejuvenation clinic in Gujarat,” there’s a real person—or a family—looking for answers they can trust.
For Ruby Hospital and Jagruti Rehabilitation Centre, visibility wasn’t just about rankings or first positions. It was about reaching the right and precise audience at the right time with the right information and services they genuinely needed at that time.
For Sakhiya Skin Clinic and O Esthetics, it wasn’t only about generating leads. The focus was on increasing actual in-clinic visits, helping patients confidently take the step from an online search to walking into a trusted skin and cosmetic clinic and getting the treatment done.
At Mohite Digital Services, we did not just improve numbers on the dashboard. We helped bridge the gap between healthcare service providers and the patients who needed them most at their critical times. Whether it was rewriting medical content with empathy, localizing SEO for city-specific care, or running paid campaigns that converted clicks into real clinic visits—we listened, adapted, and delivered what was really expected.
The results speak for themselves, meaningful traffic, quality leads, and more importantly, patients walking through the door at the hospitals.
If you’re a healthcare provider ready to grow your digital presence with a great purpose , we’d love to be part of your story and help you reach the right audience.
Let’s build something meaningful together.Visit Mohite Digital Services to learn how we can help.
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