From the international conferences in Oman to architecture expos in various Indian metro cities, Mohite Digital Services has worked for diverse types of industry events with strategic planning and execution, each focused on growing sponsor leads, boosting registrations, and increasing on-ground footfall for the events.
Here is how we delivered impactful solutions for our clients through strategic event marketing techniques:
Oman Corrosion Conference: We helped them to increase sponsor leads from Gulf Countries, India, and Turkey through LinkedIn lead generation, Google Display, and Search campaigns; consistent abstract submissions and improved event footfall.
Oman Water Week: Strong sponsor interest from Gulf countries and steady paid + free registrations driven by LinkedIn lead generation, Google Search, and Display campaigns, with a final boost through remarketing strategy.
IEE Expo: Higher engagement through LinkedIn lead generation campaign and sponsored content, and Google Display ads, leading to increased event footfall in the final phase.
Oman Green Conference: Consistent sponsor and attendee inquiries with strong brand visibility across India, Gulf, and Turkey through LinkedIn awareness, lead generation, and website visit campaigns combined with Google Display ads which brought consistent leads.
IDAC Expo: Recall in metro cities like Mumbai and Pune, higher interest from architects and interior designers through hyper-local Google Display, Search, and YouTube video campaigns which was remarkable.
Knest Aluform at Big 5 Saudi Expo: Increased stall footfall and organic brand search interest achieved using Google Performance Max, Search, and Display campaigns targeting Saudi Arabia and Gulf construction professionals.
Case Study 1: Oman Corrosion Conference
Client: Oman Corrosion Conference
Industry:
Target Market: Industry professionals, sponsors, and speakers
Target Regions: India, Gulf Countries (Oman, Saudi Arabia, UAE, etc.), Turkey
Duration: 3–4 months.
Client Objective:To build strong visibility for Oman Corrosion Conference across various regions, attracting abstract submissions, bringing in serious sponsor leads, and driving footfall to the event.
To increase Followers on LinkedIn.
Challenges:
Diverse target markets: India, Gulf countries, Turkey.
Limited time for sponsor lead generation available.
Paid registrations started just a month before the event.
Balancing campaigns for sponsors, speakers, and attendees within a short window was the most challenging part.
Strategy: We launched region-focused digital campaigns using Google Search, Display, and LinkedIn ads to focus on different locations. Campaigns were structured in phases—starting with sponsor and speaker lead generation, followed by focused attendee registration drives as the event approached. Remarketing campaigns were activated during the final weeks to maximise visibility and capture last-minute registrations.
Results: Over a number of 8.5 lakh impressions and 15,000+ clicks recorded across lead generation, website visits, and engagement campaigns.Constant flow of speaker abstract submissions throughout the campaign despite limited time.
Reach: 2,35,000+
Website Visits: 11,203
Leads Generated: 555 delegate leads and 40 sponsorship leads
Interaction Rate: 5.05%
What Worked Best: LinkedIn Lead Generation ads for sponsors and speakers brought verified leads. and brought great successGoogle Display remarketing campaigns to be in the audience mind in the last 2–3 weeks before the event.
Surprise Insight: Sponsor leads from India and Turkey outperformed Oman, showing that expanding focus beyond the local market delivered unexpected value to the event.
Case Study 2: Oman Water Week
Client: Oman Water Week
Industry: Water Industry Conferences
Target Market: Sponsors, industry professionals, and attendees
Target Regions: India, Gulf Countries (Oman, Saudi Arabia, UAE, etc.), Turkey
Duration: 3–4 months
Client Objective: To create strong brand visibility for Oman Water Week conference and, attract sponsor leads, and generate both paid and free event registrations as well improve the attendees registrations.
Challenges: Handling two responsibilities at the same time: lead generation for sponsors and attendee registrationsCreating marketing strategies for sponsors as well as the attendeesTargeting multiple regions across the world: India, Gulf countries, and TurkeyLimited time span to run both sponsor and attendee campaigns effectively to increase leads.
Our Strategy: We ran separate Google and LinkedIn ads campaigns for sponsors, speakers, and attendee registrations which helped us to keep the data well and understand different campaign leads.
Form-based lead capture was set up on landing pages to get the registrations done faster.
Final-phase remarketing was also implemented to increase conversions closer to the event date which helped a lot and brought a positive impact as till the last we were able to be in the peoples mind which brought registrations in the final phase as well.
Results:
40% higher sponsor inquiries from India and Turkey than expected were achieved.
Constant and flow of speaker abstract submissions within a short campaign window. Great rise in paid and free registrations in the final weeks of the event.
4.5+ lakh impressions and 2,680+ clicks across campaigns.
Average CTR 0.6% was achieved.
Lowest CPC was ₹0.24.
What Worked Best: LinkedIn lead forms for sponsor inquiries worked beyond imagination.Remarketing ads for driving free registration volume had a great impact.
Surprise Insight: Sponsor leads came in stronger from LinkedIn than Google, reversing the usual trend we have ever seen with similar events.
Case Study 3: Oman Green Conference.
Client: Oman Green Conference
Industry: Environmental & Sustainability Conferences
Target Market: Environmental professionals, sponsors, and attendees
Target Regions: India, Gulf Countries (Oman, Saudi Arabia, UAE, etc.), Turkey
Duration: 3-4 months
Client Objective:The main objective of the Oman Green Conference was to emerge as a leading event in the environmental sector while driving sponsor leads, abstract submissions, attendee registrations, and the number of overall event footfall. Challenges:Tight deadlines with multiple audience goals was there: sponsors, speakers, and attendees.Balancing sponsor and attendee engagement across India, Gulf countries, and TurkeyCreating region-specific strategy while maintaining consistent brand visibility across the platforms.
Our Strategy:We designed targeted Google Search, Display, and LinkedIn campaigns. The campaigns were divided across three different objectives:
Sponsor and exhibitor lead generationAbstract submission drivesAttendee registrations
LinkedIn lead generation forms and remarketing ads were used for sponsors and exhibitors, while Google Display campaigns focused on maintaining consistent brand visibility and registration push closer to the event date.
Audience segmentation was set up by region to maintain relevance in all geographical locations.
Results:
Sponsor and exhibitor inquiries stayed consistent throughout the campaign duration.
523,000+ Impressions across India, Gulf, and Turkey.
10,800+ Clicks leading to steady and constant engagement for the conference.
Lead Generation Success:
156+ Abstract Leads
146+ Exhibitor Leads
37+ Urban Planner Leads
Engagement rates ranged between 0.5% to 3.7% depending on the campaign types that were executed.
What Worked Best:
LinkedIn lead generation forms worked best for exhibitor and sponsor inquiries and helped to achieve quality leads.Google Display remarketing helped in boosting the brand awareness and abstract submissions towards the final phase of the event.
Surprise Insight:Unlike other conferences where LinkedIn outperformed, Oman Green Conference saw higher sponsor and exhibitor engagement from Gulf countries through Google Display ads, highlighting the importance of adapting strategies by event type and geography.
Case Study 4:
IEEE ExpoClient: IEEE Expo
Industry: Technology & Innovation Conferences
Target Market: Professionals and Exhibitors
Target Regions: Muscat, Gulf Countries
Duration: 2–3 months
Client Objective:The objective was to enhance the brand;s visibility for IEEE Expo, attract sponsor leads, and increase event footfall.
Challenges:Limited audience pool in Muscat and Gulf countries made ad performance and lead quality even more critical and it became more challenging.
Strategy:We ran ads on Google Display, Remarketing, and LinkedIn Lead Generation campaigns, with messaging focused on IEEE Expo’s relevance and scale.
Results:
Over 5.5 lakh+ combined impressions across Google and LinkedIn were achieved.
1,000+ qualified leads including sponsor, exhibitor, and delegate inquiries were generated through our strategic campaigns.
Up to 17% form completion rate achieved on LinkedIn lead generation campaigns.
Cost per lead starts as low as ₹9–₹24 depending on the different campaign types.
Consistent increase in event footfall observed.LinkedIn outperformed Google in driving sponsor and exhibitor engagement.
What Worked Best: LinkedIn lead forms for sponsor campaigns.
Surprise Insight: Muscat’s audience was more active on LinkedIn than expected, proving its value for niche event targeting.
Case Study 5: IDAC Expo
Client: IDAC Expo
Industry:
Target Market: Architecture professionals and business persons.
Target Regions: Mumbai, Thane, Pune, Hyderabad, and major metro cities in India
Duration: 2–3 months
Client Objective:
The main aim was to create strong brand visibility across India’s key metro cities and attract serious business visitors and architecture professionals to the expo.
Challenges: Standing out in a crowded architecture event space, especially in cities like Mumbai and Pune, where competition is high enough is the most challenging part.
Our Strategy:We ran hyper-local Google Search and Display campaigns focusing mainly on the metro cities . Creatives highlighted IDAC Expo’s scale, top exhibitors, and what set it apart from others. Video ads featuring key names like Gauri Khan further brought more visibility of the event.
Results:
High brand recall in Mumbai and Pune with interest from architecture professionals for the expo.
8.9 million+ total impressions and 5.7 lakh+ video views across Google Display, Search, and YouTube were observed which were noticeable and remarkable in this event campaign. 31,000+ total clicks were generated through the campaigns that were executed.
Metro city engagement exceeded expectations, especially among interior designers actively searching for expos.
What Worked Best:Google Display ads showcasing event scale and exhibitors.
Surprise Insight:Engagement from interior designers and architects in metro cities exceeded expectations, proving the value of city-focused targeting.
Case Study 6: Knest Aluform
Client: Knest Aluform
Industry: Construction & Engineering
Target Audience: Construction business
Target Regions: Saudi Arabia, Gulf Countries
Duration: 1-2 months
Client Objective: The goal was to help Knest Aluform grab attention at Big 5 Saudi Expo .making sure the right construction professionals and business visitors visit their stall. Challenges: Focusing mainly on Knest’s stall in a crowded expo hall while competing with large construction brands for visitor attention was more challenging.
Our Strategy:We created and launched different ads campaigns such as Google Search, Display, and Performance Max specifically for the construction professionals in Saudi Arabia and Gulf countries. Messaging focused on highlighting Knest’s stall location, product offerings, and reasons to visit the stall and drive traffic towards it.
Results: Over 6.3 lakh impressions across campaigns were achieved.
Performance Max campaigns delivered 5,500+ interactions with an 8.1% interaction rate which was unexpected.
This campaign helped to achieve 194 confirmed conversions through Performance Max with a lower cost per lead at ₹164.39, compared to other campaign types that were executed.
Increase in stall footfall during the event period was seen.
Organic brand searches for Knest Aluform increased alongside paid campaigns also which was especially great.
What Worked Best: Performance Max campaigns provided the best value , driving high engagement and maximum leads at the lowest cost which was remarkable.
Surprise Insight:
Stall-focused ads not only boosted event visits but also helped Knest strengthen its brand visibility online, with more people searching for the company organically during and after the expo.
From international conferences like Oman Water Week and IEE Expo to metro-focused events like IDAC, our tailored and precised digital strategies helped each client reach the right audience, increase footfall, and generate sponsor leads, all while building strong brand recall across India, the Gulf, and Turkey.
Whether it was boosting last-minute registrations or driving exhibitor-specific traffic, the results show: the thoughtful, region-specific event marketing worked and we were able to deliver great results to our clients and helped them to stand out exceptional events.Looking to make your next event a huge success?
Let Mohite Digital Services help you get more visibility, leads, and footfall with smart digital campaigns.Connect with us today to plan your event marketing strategy.
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