In today’s digital marketplace, visibility is everything for any brand. For e-commerce brands, showing up on the first page of search results can be the difference between thriving and fading into obscurity.
At Mohite Digital Services, we specialize in turning underperforming online stores into high-traffic, revenue-generating platforms using the result-driven SEO strategies and techniques.
This compilation of our case studies showcases how we helped these diverse ecommerce businesses, from organic food suppliers to wedding card portals to overcome visibility challenges, outperform their competitors, and scale their organic traffic significantly.
Each case study reflects tailored strategies, hands-on execution, and measurable results that demonstrate the power of a well-planned SEO approach towards each brand making them prove their presence organically.
Whether you are a niche Shopify store or a broad marketplace, these stories highlight the tactics and techniques that work and the outcomes you can expect when SEO is done in the right way with result oriented strategies.
Nest Asia – In just five months, we were able to grow their organic traffic by over 550%. A mix of on-page improvements and content-led keyword targeting made their products easier to discover and the sales were increased.
Wedding Card Co (Rohan Aparna) – Saw a 320% rise in their organic visitors. Strategic blog creation, optimized product pages, and international SEO helped them appear for high-intent searches and get good organic traffic.
The Earth Food – Their organic reach increased by 300%. We made a well optimized content strategy, enhanced category pages, and created quality backlinks for them which helped them grow their organic traffic.
Lets Beco – In only two months, through our smart link-building and targeted SEO updates. They gained top 3 keyword positions and increased referring domains by 78%. Akansha Design – Within four months, product pages started ranking well. We improved homepage content, fine-tuned on-page SEO, and achieved a 4.9% CTR while also passing Core Web Vitals.
"From Invisible to Unmissable in Just 5 Months - From 1084 monthly visits to 7024 monthly visits”.
Client: Nest Asia
Industry: E-commerce (Home Décor & Furniture)
Product: Designer furniture, décor items, and lifestyle products
Target Market: Homeowners, interior design enthusiasts, and urban millennials in India
Website: https://nestasia.in/
Duration: 5 months.
Client Objective:
To increase organic traffic, improve keyword rankings for product and category pages, enhance on-page SEO, and boost online visibility through a comprehensive SEO strategy.
The Challenge:
Nest Asia approached us with significant SEO challenges:Low organic traffic, limited to just 1,084 monthly visitors.
Poor keyword rankings for high-intent product and category pages.
Unoptimized on-page elements like titles, meta descriptions, and URLs.
A weak backlink profile with minimal authority.
Slow-loading Shopify website affecting both UX and SEO.
Results Achieved (Within 5 Months)
Organic traffic grew from 1,084 to 7,047 monthly visitors.
Higher search rankings for core product and category keywords.
Increased user engagement and a noticeable drop in bounce rate.
What Worked Best:
On-page optimization had the most immediate impact, especially rewriting meta tags and titles using high-converting keywords.
Long-tail keyword targeting through blog content attracted a highly relevant audience and improved overall site dwell time.
Surprise Insight:
We discovered that improving internal linking had a greater-than-expected impact on both crawlability and session duration. This simple change helped distribute link equity effectively across product pages.
“How Wedding Card Co Boosted Organic Traffic by 320% in 6 Months”.
Client: Wedding Card Co (Rohan and Aparna)
Ecommerce Platform: Magento
Industry: E-commerce (Wedding Cards & Stationery)
Product: Custom wedding invitation cards, RSVP cards, save-the-dates, and thank-you notes.
Target Market: Engaged couples, wedding planners, and families across India and internationally (especially NRIs)
Website: https://www.rohanaparna.com/
Duration: 6 months.
Client Testimonial: https://clutch.co/profile/mohite-digital-services
Client Objective:
To increase organic visibility, improve rankings for transactional and informational keywords, reduce dependency on paid ads, and drive qualified traffic to product pages.
The Challenge:
Wedding Card Co was facing major SEO roadblocks in a saturated market:Low organic traffic and a high bounce rate on product pages.
Poor visibility for high-intent keywords such as “buy wedding cards online” and “royal Indian wedding invitations”.
Thin content across category and product pages of the website.
No blog or content strategy to support organic growth.
Weak backlink profile and limited authority.
Slow mobile load speeds on Shopify.
Our Strategy
Technical SEO Enhancements
Conducted a thorough technical audit and fixed crawl errors.
Improved mobile performance and reduced load times.
Structured navigation to improve internal linking and indexing.
On-Page SEO Optimization
Rewrote page titles, meta descriptions, headers, and product descriptions.
Focused on emotion-rich and keyword-targeted copywriting.
Optimized images with proper alt tags and compressed files.
Content Marketing
Built a blog featuring wedding trends, invitation etiquette, and design inspiration.
Targeted long-tail keywords like “minimalist wedding invitation ideas” and “Muslim wedding card samples”.
Linked blog posts to relevant product collections to drive conversions.
Link Building
Secured backlinks through guest posts on wedding planning sites and collaborations with influencers.
Listed on relevant directories and forums used by wedding planners and vendors.
Built internal links to improve site authority and structure.
Local & International SEO:
Optimized Google My Business and local citations for metro cities in India.
Added country-specific content and hreflang tags for targeting NRIs in the US, UK, Canada, and UAE.
Results Achieved (Within 6 Months)
320% increase in organic traffic.
Page 1 rankings for key transactional keywords like “buy wedding cards online India”.
25% increase in direct sales from organic sources.
Reduced bounce rate and improved session duration through targeted content and UX enhancements.
What Worked Best
The combination of SEO-optimized blog content and internal linking to product pages drove steady traffic and improved conversions.
Localized keyword targeting helped Wedding Card Co gain traction in both Indian and international markets.
"Elevating Organic Visibility with On-Page SEO for a Luxury Wedding Stationery".
Brand Client: Akansha Design
Industry: Wedding & Events
Product: Digital wedding invitations, e-cards, wedding stationery, and bespoke wedding communication designs.
Target Market: Modern Indian couples, NRIs, and luxury wedding planners seeking premium, customizable digital invites.
Website: https://www.akanshadesign.com
Duration: Ongoing
Client Testimonial: https://clutch.co/profile/mohite-digital-services
Client Objective:
Akansha Design wanted to build organic visibility and drive relevant traffic to its digital wedding card offerings. The goal was to improve keyword targeting, optimize on-page elements, and strengthen page structure to support future content and backlink strategies.
The Challenge:
While the brand had a beautiful portfolio and niche appeal, its website lacked core SEO elements that were limiting its organic growth:Missing or generic meta titles and descriptions.
No keyword targeting for high-intent queries like “digital wedding card designer” or “custom wedding e-invites”.
Inconsistent use of header tags (H1, H2) across key pages.
Minimal internal linking between collections and service pages.
Unoptimized image alt text, affecting both accessibility and image SEO.
Strategy & Solutions
Keyword Research & Mapping:
Identified high-converting search terms such as “digital wedding cards ,” “luxury e-wedding cards,” and “custom wedding stationery online.”
Mapped keywords to homepage, product, service pages and category pages with generic keywords, for better alignment with user search intent.
Meta Tag Optimization
Created compelling meta titles and descriptions tailored for both users and search engines.
Integrated unique selling points (USP) like “custom designs,” “personalized wedding invites,” and “Pan-India delivery.”
Header Structure Refinement:
Implemented clear H1 and H2 tags to improve content readability and SEO signals which helped ranking.
Ensured each service/product page had a distinct primary heading.
Image Optimization:
Added relevant, descriptive alt text to banners, product visuals, and client showcase images.
Compressed images to reduce load time and improve mobile performance.
Internal Linking Strategy:
Connected related wedding stationery offerings through internal links to enhance crawlability and session duration.
Linked FAQs and design galleries for a smoother user journey.
Results Achieved (Within 4 Months)
Achieved an average CTR of 4.9% through optimized meta titles and descriptions.
Product pages ranked for high-intent keywords like “digital wedding invitations India” and “custom e-wedding cards.”
Core Web Vitals passed on both desktop and mobile, improving page speed and user experience.
Homepage content was rewritten for better engagement and keyword relevance.
Improved internal linking boosted crawlability and indexing of key pages.
What Worked Best
Keyword-focused meta tags and page titles made an immediate difference in impressions and early keyword rankings. A structured layout and clean internal linking boosted user time on site and reduced bounce rates.
"Lets Beco: Cleaning Up Rankings with Sustainable SEO Growth."
Client: Lets Beco
Industry: E-commerce (Eco-friendly Household Products).
Product: Biodegradable toothbrushes, garbage bags, tissue rolls, cotton buds, and other sustainable alternatives.
Target Market: Eco-conscious consumers in urban India.
Website: https://www.letsbeco.com/
Client Objective:
To improve keyword rankings for eco-friendly product categories, increase domain authority, and drive qualified organic traffic through on-page and off-page SEO.
The Challenge:
Lets Beco wanted to gain organic visibility in a niche but competitive market.
Key issues included: Inconsistent keyword rankings across target product pages.
Limited domain and page authority (DA 13, DR 5 at the start).
Weak backlink profile with few do-follow links.
Low organic sessions compared to potential search volume.
No structured content plan to support high-intent keywords.
Our Strategy
Keyword & Content Mapping: Identified high-search, low-competition keywords like "biodegradable garbage bags," "eco friendly kitchen products," and "organic cotton balls".
Mapped these to product pages and optimized content accordingly.
On-Page Optimization: Rewrote meta titles and descriptions to include product + intent-based terms.
Improved keyword placements in headers, descriptions, and alt tags.Created internal linking between related products and collections.
Technical Improvements: Fixed duplicate content and canonical issues.
Enhanced crawlability and indexing via updated sitemap and robots.txt.
Improved site speed and image optimization.
Backlink Building: Secured guest posts and directory links in eco-lifestyle blogs
Acquired 11 new referring domains in 1 month, increasing do-follow links from 23 to 41.
DA grew from 13 to 16; DR from 5 to 12.
Results Achieved
Improved keyword positions for high-converting terms:
“Bamboo Toothbrush”: from #13 to #11.
“Biodegradable Garbage Bags”: from #15 to #9.
“Eco Friendly Product Combos”: from #9 to #5.
“Cotton Ear Buds”: from #23 to #12.
Gained top-3 rankings for niche terms like “Paper Cotton Buds” and “Bamboo Tissue Roll”.
What Worked Best:
Precise keyword targeting for biodegradable and bamboo-based products helped improve CTR and conversions.
Authority-building with contextual backlinks significantly boosted trust and rankings in a short time.
Surprise Insight:
Many high-intent keywords (e.g., "bamboo cotton buds") had zero initial rankings, but jumped to Page 1 simply by optimizing existing pages — no need for new content creation.
Despite operating in different industries—wedding invitations, organic groceries, home décor, and eco-friendly products—all four brands had one thing in common: a need for greater online visibility and sustainable, long-term growth.
Through customized SEO strategies, each overcame its unique challenges—whether it was low traffic, poor keyword rankings, slow site speed, or weak backlink profiles.
Wedding Card Co saw impressive traction by aligning its emotional product messaging with search intent. Earth Food tapped into location-based searches and health-conscious content to attract high-quality visitors. Nest Asia benefited from technical fixes and blog-driven discovery, while Lets Beco gained keyword rankings and domain authority through product-led optimization and strategic link building.
These case studies clearly demonstrate that effective SEO isn't one-size-fits-all. Success comes from understanding the brand’s voice, identifying what users are really searching for, and optimizing every element—from metadata and content to performance and authority. When done right, SEO doesn’t just improve rankings—it transforms how a brand connects with its audience.
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