On-Page SEO Trends

Mar 14, 2017

Search Engines aren’t static. They’re constantly being honed and reinvented. As such, what was relevant yesterday might be redundant today. To make sure your website’s SEO keeps working for you, you have to keep track of the changing scenarios.

 

Not very long ago, it was enough for you to optimise your website by completing basic On-page Optimisation - Meta Tags for each page, h1 - h6 tags, Alt Tags for images, checking Broken Links, etc. However, that’s not the case anymore. The Search Engine canvas has seen some prominent changes in 2017. These developments have improved the quality of the results produced by search engines. To keep with the times, you need to incorporate these changes in your website. To know what exactly they are, how will they benefit your business and tools you need to incorporate them, read on.

Accelerated Mobile Pages

 

Web surfers aren’t a very patient bunch. On an average, they expect your website to open under 3 seconds. If it does not, 40% of them will abandon it. As a businessperson wanting to their business to grow, this is the last thing you’d want. To help you deal with this problem, search engines have come up with a technology called AMP HTML. This technology allows websites to build light-weight web pages. As the web pages are light, they load faster and prevent your consumer from rushing to your competitor’s page. The best part is that incorporating it is really simple. All you need to do is change the way your HTML code is written.

 

Advantages

  1. Increased web page speed for mobile sites.
  2. Better mobile user-interaction experience.
  3. Especially useful for publishers where revenue is generated from banners.


Useful Tools

AMP Learning Tool: Learn how to create AMP web pages
AMP Testing Tool: Testing Tool by Google

Structured Data Mark-up
Google, Microsoft, Yahoo and Yandex have sponsored schema.org. Schema.org is a collaborative, community activity whose mission is to create, maintain, and promote schemas for structured data on the Internet. Using the schema vocabulary and formats such as Micro-Data, JSON-LD and RDF you can add structured data to your web pages. The structured Data Mark-up will help search engines return more informative results related to your website. Alternatively you can use the Data Highlighter tool by Google webmaster where you need not make any changes in your HTML you simply “tag” data field with your mouse.

Advantages:

  1. The Structured Data Mark will help search engine crawlers distinguish the content in the web page. For example, you have written an article on apple, the fruit, and not the company. In this case, the search engines could interpret it both as fruit or the company. However, by employing Structured Data Mark-up Code you can inform the search engine that it's a fruit.

  2. Structured Data Mark also helps in adding rich snippets and other features to your search result e.g., the search snippet for a hotel might show its average review and price range.

  3. As Users are shown Key information related to your business right in search results (reviews/pricing/upcoming events) the Click through rate (CTR) for organic traffic improves drastically.

Useful Tools:

Google Structured Data Tool : For testing the Structured Data
Schema Creator : Helps you create Structured Data

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Security (https)
Search engines, especially Google, give better ranking to websites that have a secure connection, i.e., HTTPS websites. This ranking especially applies to industries where online transactions occur, e.g., e-commerce websites, banking websites, payment gateways, etc.

Advantages:

  1. Your ranking improves when your website ensures that the data keyed in by the consumer is secure from theft.

  2. This increases your brand trust and credibility – 30% users look for Green Bar (https connection) before proceeding with a transaction.

Useful Tools: 

  1. SSL Certificate Comparison and Review: Provides information about certificate authorities and reviews

Example:

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Mobile- responsive websites

There were more than 371 million users in India by June 2016. More users are using mobile phones than desktops to surf the Internet; therefore, it’s imperative for you to have a mobile responsive website.

Advantages:

  1. Good user-experience on smart phones.
  2. In the longer term, search engines will eventually use the mobile version of a website’s content to rank pages from that site.

Useful Tools:

 

Mobile-friendly testing tool

Example:



We’re sure you’ve got a hang of the above tools and how you can create more traction for your business using them. Besides adopting the above SEO technologies, we also recommend that you be alert about the new SEO technologies that are constantly emerging. This will help you make the most of your presence on the web and keep your business growing.




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