ORM also known as Online Reputation Management is the process of managing a brands reputation on various digital platforms like Social Media, Search Engines, Business Portals, Review Websites …..
Why is ORM important for Businesses ?
The Consumer Journey to buy any product starts with the below steps
Brand Awareness > Familiarity > Consideration > Purchase
The Brand Awareness and Familiarity are steps where the brand reaches to its targeted customers through various digital and traditional marketing campaigns. The Consideration Phase is where the consumer has shortlisted a few brands and would be Purchasing brand product based on parameters like Price, brand recognition, Reviews, Consumer Complaints etc….
Platforms where People check Reviews
- Google Review
- Amazon Review / Flipkart Review