The advent of the magical rectangular box which could consume anything we type, only to give us whatever we want precisely was boon indeed.
You enter ‘A’, all the suggestions roll down on the screen.
If words related to your business are searched and if you are not seen on the first page, that’s a news to be pondered upon.
That magical box needs to be pampered and manipulated with the magic wand called search engine marketing. Search Engine optimisation and Pay per Click are the main extensions of this term.
But why are these bifurcations so important from business point of view?
Search Engine Optimisation often referred as Free Organic traffic arriving at your website, as search engines do not Charge you for it, clearly implying is important for any website’s business.
Talking about the other fin, Pay Per Click is the paid traffic which is diverted deliberately to your website landing page.
Both are powerful tools in online marketing, in their own good ways.
To give a strong base to the argument, some SEO statistics say their part.
5.5 billion searches are done on Google per day.
72% of consumers who did a local search visited a store within five miles.
61% of marketers say improving SEO and growing their search engine organic presence is their top priority.
Two words crawling and indexing summarise the whole technical SEO.
Making the crawl on website easy for the search engine crawlers, thereby indexing of page is done smoothly by search engines.
Further moving towards On-page SEO, its implication lies in adding Meta Tags, Navigation Structure, the correct usage of H1, H2 tags, changes in the website content. A proper content structure works perfectly with it.
But the most important question is, how does the search engine classify a thing into its perfect category? How does it differentiate between an apple fruit and an apple phone, when just apple has been searched?
Implementation of schema.org categorizes all that is typed is adopted by all the search engine crawlers for their easy functioning thereby allowing them to classify the content.
Creating effective links on quality website is nothing but Off-page SEO.
Relevancy factor in vital here.
If done correctly, ranking on top is quite possible. Quality listing rather than quantity is given preference. If the links arrive from a trusted website, ranking is greatly affected on a good side.
Even before you start with SEO and PPC Campaigns the foundation stone of a successful campaign is targeting the relevant Keywords having substantial traffic. Its Important that proper relevant keywords are targeted and Keyword Research plays an Important Role in it.
A lot depends on the keywords you adopt, referring that particular business.
Targeting the relevant keywords will procure good rankings, sales and ROI for your esteemed venture.
Moreover, every keyword research has to be exhaustive; otherwise the impacts are not going to meet the desired expectations. It should be broad enough to engulf large audience poll.