SEO Domain Migration

Feb 3, 2017

In some cases, organisations may need to migrate their old website (old domain) to a new website (new domain). This process of seo domain migration can result in loss of organic traffic to the website. As organic traffic is a critical factor in the success of any website, it is imperative that it be unaffected. We have enlisted below certain steps that can be undertaken to ensure that the organic traffic keeps flowing just like before.

SEO domain migration phase before launching your New website

Meta Tags
Migrate the Meta Tags form the old webpages to the corresponding new webpages. In case any webpage is missing Meta Tags in the new domain, then create new Meta Tags for the same.

Google Analytics Tracking Code
While migrating to the new domain do check if the Google Analytics Code has been inserted in the new website.

Broken Links
Once the website is live you can use XENU Broken Links tool to check if there are any Broken Links in your website. If you come across any, do make the necessary changes.

H1 – H6 Tags
Check if all the necessary H1 – H6 Tags are present on all the webpages.

Canonical URL
Google Treats www and non-www version as different websites, so make sure you redirect to one of the version using .htaccess file. Also, add relevant Canonical Meta Tags in all web pages.

301 Redirects
Redirect old webpages to corresponding new webpages using .htaccess file.

Mobile-friendly
With more and more users using smartphones to surf, it’s crucial that you have a  Mobile- friendly website. You can use the Mobile Friendly Tool to test your website.

404 Error Page
“Error 404 - Page not found!” is the error page displayed whenever someone surfs for a webpage that’s simply not available on your website. In that case, you can create a 404 error web page and redirect the user to home page.

SEO domain migration phase post launch your new website.

Google Webmaster
Inform Google that you have shifted your business website domain.
Follow the below-listed process.

  1. Sign-in into Google Webmaster Tool
  2. Go to the Search Console
  3. Create a Profile for your New Domain
  4. Now select the Old Domain
  5. Click on the Settings Tab in Old Domain Tab (wheel icon on upper right hand side)
  6. Click Change of Address
  7. Submit it to Google

Sitemap.xml
After the website is live, create a sitemap.xml file using xml generator and upload on the root folder i.e. www.newdomain.com/sitemap.xml
Follow the below-listed process.

  1. Sign-in into Google Webmaster
  2. Select the Domain
  3. Click Crawl on the left hand side
  4. Click Sitemaps and then submit sitemap.xml

Robots.txt
Use Robots.txt file if you don’t want Search Engines to crawl any specific webpages of the website. You can use the Robots.txt File Generator tool to create the Robots File. Upload the Robots.txt file on the Root Folder www.newdomain.com/robots.txt

Enquiry Form
Do test if all your Enquiry Forms and Call to Actions are working fine and whether you have the conversion code in place for the Thank You Page.

Off Page Optimization
If you have maintained a Record of all the Off-Page activities that you have done for the old website, then it’s time that you change the domain address in those websites, wherever possible.

If you are not tech savvy, it’s better to hire an SEO Company as they are well-versed with the SEO Migration




Digital Marketing Blogs